Search engine optimization is taking small businesses to another level where they can compete with large and established companies. Without a doubt, big businesses carry an advantage in SEO. But, with the right strategies and hard work, small and medium enterprises can muscle their way into their competitor’s space.
Is SEO Right For Your Small Business?
Customers search for products and services at search engines such as Google.
Improving your SEO is the best way to get in front of your potential customers. Organic growth may be the most desirable but, you can’t rely on it solely. There are other things that small businesses must also put into consideration. The following are:
- Competition. Established companies dominate search engines, and it can be a challenge yet possible for you to compete. Ads from your competitors occupy screen space too.
- Speed. SEO will take time until it delivers results.
- Budget. You will need the right budget to get your business operating.
Small businesses might also want to consider pay per click (PPC) advertising while running their SEO race. Combining PPC and SEO as your marketing strategies can deliver faster and better results. But first, you must set up your game plan, budget, and speed for you to determine how you can fully optimize SEO for your business.
SEO Tips for Small Businesses
Now that you know how SEO can help you develop your brand’s visibility, you may still find yourself asking – what are the first practical steps I could take? Below are tips for small businesses to follow:
Build Your Website with the Right SEO Practices
Small businesses struggle with their SEO because they miss out on the importance of building an SEO friendly website. You can miss out on a significant amount of search traffic when you fail to structure your website well, even if it looks good.
Your website must be built with a solid structure for search engines to index your web pages. Take a look at your homepage and see if you can easily navigate the essential pages easily. Also, check for broken (404) pages that waste your link equity – ranks that could lead to your site but aren’t counted since they lead visitors to a dead end. In building your site, you must also ensure that they are mobile-friendly; not only it adds to SEO ranking, it also improves user experience.
Prioritize Your Keywords
Another critical factor in developing an effective SEO strategy is prioritizing your keyword research. Ensure that your site is ranking similarly to the search phrases that your potential customers are using. When you rank for relevant phrases and keywords, the more likely relevant customers find your services and products on search engines.
Optimize Metadata for your Pages
Next, you have to optimize the content, titles, and meta descriptions for each page. Every page of your website must have its unique title and meta description. Keep in mind that your metadata description must not exceed the length, or Google will truncate the texts in the search results.
Upload Quality Content Consistently
Improve your SEO ranking through consistent and quality content marketing. You must show Google that you have the authority in your niche by publishing quality and consistent content with the use of related keywords and phrases. Before going on board with SEO, it’s essential to invest time building out a calendar of at least six months worth of quality content.
Build Authority by Creating Backlinks Build
Another essential factor for improving your SEO rank is through creating backlinks. You can optimize backlinks within your site by sharing links to a specific product or hyperlinking to another content. However, the real worth of backlinks is from outside sources.
Maximize Google My Business Page
Google My Business Page is another prime focus for small businesses to truly maximize the power of SEO. Set up your Google My Business Page and leverage every element pages from images, videos, reviews, and the content you publish.
How Can an SEO Agency Help Me With My Small Business?
Google algorithms can be complicated and poor SEO can give you serious consequences that will include more money than your actual investment.
Hiring an SEO agency for your startup business can save you money by eliminating the need to train someone. SEO specialist Philippines can cost you less than hiring a single employee if you consider paying for their company medical, dental, etc. Also, when you hire an SEO agency, you’ll have a team working for you.
SEO will take time. But, keep in mind that SEO companies survive by giving their clients the best results. So as long as you hire the right SEO specialist that will help you achieve your goals, you can be confident that you and your business are in good hands.